Event · 26 October 2026

Multiply what a place already has, through technology. The skill to choose, the network to sustain.

3talks: immersive storytelling, data, perception and memory
26.102026, at Villa Fabris, Thiene (Vicenza)
FSE+co-funded by the European Union, with Umana Forma
For
Hospitality, wineries, distilleries, breweries, restaurants, company museums, cultural sites
Speakers
Siderius, Onymous Studios, Cema Next
Idea
No big budgets: a few things done well, and a network to sustain them.

A place is remembered for what people experience there. Technology serves a territory when it makes that experience richer and more memorable, not when it replaces it. This is the thesis of Aumentare il territorio · Investire per valorizzare, “augmenting the territory, investing to enhance it”, a workshop on tourism and technology.

The message is practical. The technology that matters is close at hand: solutions that can be used right away. What counts is not the technology itself but the skill to choose it and, above all, the network that sustains it. No big budgets are needed, only a few things done well.

Three talks

Three talks. 01 Youssef DaLima, Onymous Studios: a space that tells its own story, with modular installations, video mapping and immersive storytelling. 02 Nicola Mosca, Cema Next: data between physical and digital, what visitors' behaviour reveals and how to use it without losing the character of a place. 03 Ludovica Corponi, Siderius: perception and the memory of an experience, Synesthetic Design and why some visits are remembered and others are not.
Villa Fabris, Thiene (Vicenza), 26 October 2026.

How an experience is remembered

An experience is not remembered as the sum of its moments. People’s judgement of an experience depends heavily on its most intense moment and on how it ends, rather than on its length.1 Moments with an emotional charge are consolidated better in long-term memory,2 and the senses work together, through associations between colours, sounds, flavours and shapes that most people share.3

Schematic of how an experience is remembered: a line of intensity over the course of a visit, with two highlighted points, the peak and the end. The memory depends mostly on these two moments; emotional moments are consolidated better; the senses are associated in shared ways.
Schematic, not measured data. Sources: notes 1–3.

For a winery tour or a museum visit, this means that the design of a few moments matters more than the length of the programme. Synesthetic Design, the design method Siderius works with, uses these findings to decide which stimuli to place where, and with what meaning.

Who should attend

Businesses whose value lies in the experience they offer: places that host, show, pour or tell a story. The workshop is designed for owners and decision-makers who want to use technology to strengthen that experience, not to replace it.

Want to take part, or hear about the next events? Write to innovation@adsiderius.com.

Frequently asked questions

Do I need a technical background?

No. The workshop is about choosing technology, not building it.

Is it only for large venues?

No. The focus is on a few things done well, with the budgets small and medium businesses actually have.

Who organises it?

Umana Forma, within the project “Competenze per un turismo più accessibile, sostenibile e digitale”, PR Veneto FSE+ 2021–2027, co-funded by the European Union.

Event card. Event: Aumentare il territorio · Investire per valorizzare · Date: 26 October 2026 · Place: Villa Fabris, Thiene (VI) · Speakers: Youssef DaLima (Onymous Studios), Nicola Mosca (Cema Next), Ludovica Corponi (Siderius) · Organised with: Umana Forma · Programme: “Competenze per un turismo più accessibile, sostenibile e digitale”, PR Veneto FSE+ 2021–2027, co-funded by the European Union

A place is remembered for what people experience there. Information: innovation@adsiderius.com

Siderius S.r.l. Società Benefit · Via Roma 50, 36070 Trissino (VI), Italy · adsiderius.com

Sources and references
  1. Kahneman, D., Fredrickson, B. L., Schreiber, C. A., Redelmeier, D. A. (1993). When More Pain Is Preferred to Less: Adding a Better End. Psychological Science, 4(6), 401–405. doi.org/10.1111/j.1467-9280.1993.tb00589.x
  2. McGaugh, J. L. (2004). The amygdala modulates the consolidation of memories of emotionally arousing experiences. Annual Review of Neuroscience, 27, 1–28. doi.org/10.1146/annurev.neuro.27.070203.144157
  3. Spence, C. (2011). Crossmodal correspondences: A tutorial review. Attention, Perception, & Psychophysics, 73(4), 971–995. doi.org/10.3758/s13414-010-0073-7