Event · A&T Vicenza · 27–29 October 2026

A product is chosen for how it is perceived before it is chosen for what it is.

Hall 6IA Forum, Fiera di Vicenza: you will find us here
3kinds of evidence: data, qualitative research, cognitive science
NewPackaging Compliance, presented at the fair with Zanin 1895
Workshop
Interrogare la mente: designing the perception of a product with data and AI
Cases
FlyOver and PPWR compliance, both with Distilleria Zanin 1895
For
Food, beverage, luxury, fashion and heritage brands

At A&T, the trade fair for automation and industrial technology at Fiera di Vicenza, Siderius is at the IA Forum, Hall 6, together with Distilleria Zanin 1895. We present the workshop Interrogare la mente: progettare la percezione di un prodotto con i dati e l’AI, “questioning the mind: designing the perception of a product with data and AI”, and a new service born from our work with Zanin.

What the workshop covers

The workshop shows how three kinds of evidence combine to anticipate how a product will be perceived, remembered and chosen.

Three kinds of evidence, one perception to design. Quantitative data: market trends, sales, the volume and tone of public conversations, processed by AI at scale. Qualitative research: what people say, do and mean, where data becomes interpretation. Cognitive science: how perception works and why some colours, forms and stories land at once. Together they anticipate how a product will be perceived, remembered and chosen.

Two findings sit at the centre. The brain continuously anticipates what it is about to perceive and corrects its prediction as signals arrive,1 so the label, colour and name of a product create an expectation that shapes the experience of it. And most people share associations between the senses, such as between certain colours and certain flavours.2 Together they explain why perception can be designed, and measured, rather than left to chance.

A case from practice: FlyOver

The workshop draws on FlyOver, the line of six liqueurs designed with Zanin 1895 and launched in the United Kingdom in three months. Semantic analysis of more than 50,000 public conversations showed that the category read as old, while history and heritage read as authentic. The project shifted the weight from the category to the story, and in 2026 the line was awarded at four international competitions.

The two research questions of FlyOver: what the word Sambuca evokes, and what British buyers are looking for, with the findings and the design decisions they led to.
From the FlyOver case study.

New at the fair: Packaging Compliance

From a project with Zanin 1895 on the EU packaging regulation (PPWR, Regulation 2025/40) came Packaging Compliance, a Siderius service for companies placing packaged products on the European market. AI reads supplier documents and drafts declarations; fixed rules calculate the legal thresholds; people verify and decide. The full case is on the blog: PPWR compliance: the Siderius method and the Zanin 1895 case.

The four steps of the Packaging Compliance method: AI reads supplier documents, a person verifies, fixed rules calculate thresholds, AI drafts and a person signs the declaration.
From the PPWR case study.

Meet us at the fair

IA Forum, Hall 6, 27–29 October. Companies that want to discuss how data, research and AI can apply to their own products, or how to prepare for the PPWR, can find us at the stand or write to innovation@adsiderius.com to book a conversation.

Frequently asked questions

Where exactly do I find Siderius?

At the IA Forum, Hall 6, Fiera di Vicenza, from 27 to 29 October 2026, together with Distilleria Zanin 1895.

Is the workshop technical?

No. It is meant for those who decide how a product is presented: brand, marketing, product and management.

Can I talk about the PPWR at the stand?

Yes. Packaging Compliance is one of the topics we bring to the fair, with the Zanin 1895 case.

Event card. Fair: Automation & Testing (A&T) 2026 · Dates: 27–29 October 2026 · Place: Fiera di Vicenza, IA Forum, Hall 6 · Workshop: Interrogare la mente · With: Distilleria Zanin 1895 · New: Packaging Compliance · Related cases: FlyOver, PPWR compliance

See you in Vicenza. Book a conversation: innovation@adsiderius.com

Siderius S.r.l. Società Benefit · Via Roma 50, 36070 Trissino (VI), Italy · adsiderius.com

Sources and references
  1. Clark, A. (2013). Whatever next? Predictive brains, situated agents, and the future of cognitive science. Behavioral and Brain Sciences, 36(3), 181–204. doi.org/10.1017/S0140525X12000477
  2. Spence, C. (2011). Crossmodal correspondences: A tutorial review. Attention, Perception, & Psychophysics, 73(4), 971–995. doi.org/10.3758/s13414-010-0073-7